NEW YORK -- "Advergaming," "Edutainment," "Infotainment" - all industry buzzwords to help describe trends within the field of Experience Marketing, a growing methodology in the advertising world for reaching consumers. Buzzwords they may be, but they underline a simple principle - connecting with people where they live, work, and play is the key to success in the currently cluttered ad environment. SWIVEL MEDIA of San Francisco, a leader in the field of experience marketing, understands that mindset. Founder Erik Hauser and his agency use their unique creative vision to analyze all aspects of a brand-customer relationship and assist clients in building essential brand experiences from the first touch-point.

Following a successful full-day workshop for Promo 2005 in Chicago on Oct. 17th, Hauser has been tapped to be Keynote Speaker at the Portugal Marketing Association's International Marketing Congress at Estoril Congress Centre Nov. 23rd and 24th where he will explore tactics involved in experience marketing, and discuss how the world of advertising is dramatically shifting around the globe.

"An entire generation is making it clear that the old advertising models of 'push' and 'interruption' marketing are no longer working, and the key to successful brand building begins with engaging your audience and holding their interest long enough to create a meaningful relationship that will grow," according to Hauser. "We created a first-of-its-kind campaign in the financial services industry to teach fiscal literacy to young adults. This online virtual world game for financial education and entertainment purposes works because it's fun to play! The recent 43-city bus tour we created for Careerbuilder.com was so successful we are now extending it to reach out even further in the coming months."

Brandanimation(TM) Marketing is a term coined to describe SWIVEL MEDIA's methodology - deliver the right message, via the right medium, to the right audience, at the right time, in ways that specifically suit their lifestyle. They started by working face-to-face and now extend their reach to cyberspace and beyond, helping clients partner with their customers. Their campaigns are media-neutral and incorporate "the world is our canvas" philosophy using every form of known media, and are not above inventing new ones when appropriate!

By creating campaigns that involve customers with products and services in both the real and virtual worlds where they congregate, SWIVEL MEDIA is breaking new ground, and these accomplishments have resulted in steady agency growth and international industry interest around the San Francisco agency's steadily burning heat.

To schedule interviews with Erik Hauser re: Experience Marketing, contact: Barbara Pflughaupt 212-861-2100

For more information about SWIVEL MEDIA visit www.swivelmedia.com

COPYRIGHT 2005 Business Wire

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